Below is an intro to some current trends and practices in television and content viewing.

In the last few years, with the rise of digital media, the way in which individuals consume content has evolved considerably. For several years, standard tv was the main source of family entertainment for the majority of people. Nevertheless, after the advancement of internet streaming platforms, many viewers are averting from scheduled tv, particularly among younger individuals. Instead, international media content analysis shows that more individuals are purchasing subscriptions to streaming here services, which strongly evidences the shift in audience intake habits. These options are popular for permitting people to view the programs and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the industry.

In the current digital age, smart phones have come to be one of the most common devices that individuals are using to watch videos and gain access to media. These days, many social media channels are providing endless feeds of short, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms allow users to see a variety of personalised content and react immediately, making these videos a lot more interesting and addictive than traditional content. Short form videos are also being used regularly for news and instructional functions, not just for entertainment. Subsequently, this pattern is changing the way people are proactively looking for and counting on to receive knowledge, in a quicker, shorter and more visual format.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form media content, the way in which individuals are getting their news reports is also changing. Individuals are increasingly turning towards internet news sources, instead of viewing television, to find out about existing worldly affairs. However, concurrently, due to a continuous circulation of info, individuals are coming to be overwhelmed by substantial amounts of content. In response to this, news groups are re-engaging audiences by making short form content that is clearer and easier to navigate. Nowadays it is common to see news channels that have sizeable followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been essential for providing people with trusted and authenticated news sources, in a form they can easily access.